Bitski, an NFT startup
This is the first time (to my knowledge) a reverse approach regarding NFT is taking place. NFT-original works are being transformed into physical works (printed, with a printers' ink, wow 2021 you've gone too far) to be presented to the public.
My opinion has two levels to it, an intro and a reason
a Non-Fungible Token is not an Artwork (yet). It's basically a document, or certificate, deployed using blockchain technology. This means that this document can't be copied, duplicated etc, and is considered to be the ideal authenticator for a digital artwork. Having said that, the certificate of authenticity is not the artwork. It is just a nice way of saying that a specific digital file is original. Here's a nice example I made to make it visually simple for you.
It was originally made on paper, but I took a picture of it and made it digital. Here, it is in it's digital form, duh.
Say I wants to sell this specific file, I would go to Bitski (or others), open an account, and upload my file there.
Let's say it looks like this ➡️
NFT = 'Tom Sketch' if NFT = true print(NFT "Authenticated")
The above isn't an NFT, but just a made-up piece of something that looks like code made to visualize the level of intangibility discussed here. But we want to make this easy, so let's say this is the NFT of that photo of the sketch.
If say, Shira, the person who drew that sketch, wants to use this file, she can, without asking me, Bitski,
or anyone else. a NFT is made for purchase reasons almost exclusivley and doesn't protect anyone from unethical use of the digital art in the digital sphere.
Here's Shira's copy. It's identical, exactly the same. I swear you won't know the difference (because there is non), she can upload it, share it, keep it or do anything she'd like with it, even if I own an NFT of its original copy.
The art community, or people who make real things, will need some time to grasp the idea of a digital certificate that confirms a digital file's authenticity. It's not a Sotheby's auction document backed by 100 people who were present when the sale occured, it is a tool for artists to be able to sell their art, and for buyers to be sure (how sure can one be though?) they are purchasing the piece from its genuine creator.
Bitski is an early stage startup and it needs to scale fast. To do it faster they made a move that was an outcome of several effects, one of them being the buyers' desire for a larger selection of works. In a sense, this means a broader range of genres - with more artists being brought in, there is a greater number of advocates, people who work and push their own work forward.
A consequence of this will be the push of Bitski's brand forward as well.
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